A few weeks ago Facebook “changed” all Fan pages to convert to their new Timeline format.
One of the most obvious changes is now your Fan Page can have a “header”, similar to a blog’s header. Facebook calls this Fan Page header a “Cover Photo”.
Here’s the problem:
Some of the top, most influential marketers I know are unknowingly violating or “bending the rules” of Facebook’s new Cover Photo rules.
Here’s what you need to know about the new Cover Photo Rules:
Basically it’s ok to include your company’s brand and products in the Cover Photo.
But you CAN’T include:
1. Pricing information
2. Discount offers or coupons
3. Download offers
4. Contact information such as website address, mailing address, or even your youtube and twitter profile names and such.
5. You can’t ask people to take actions such as “Like this page” or “Share” or other Facebook features or actions.
6. You can’t have arrows on the Cover Photo pointing at the “like” buttons, “share”, or other Facebook features or actions.
7. No “calls to action” such as “get it now” or “tell your friends”, etc. are allowed.
But you know what?
Letting us include our brand in our Cover Photo is a huge benefit that makes using one a no-brainer, and it’s free.
But before you go out and design your Cover Photo, or hire someone to do it for you…
You really should check out this free PDF published by Facebook and be sure to pay close attention to the guidelines printed on page 8.
Check out the new guidelines here:
If you need help with your Facebook Marketing Campaign, please email email@example.com